The Internet is obviously the best place for Buyers to find land to buy, but as a Seller what is the best way to sell land online? It’s like any other sales situation – get it in front of the right folks and lots of them – but make sure it counts.
The key to selling land online comes down to two easy items anyone can improve on so they can have better odds of selling their land online:
#1: Photos, Photos, and more Photos. The more – the better! What if you left out the photo of that awesome view that a buyer was looking for or the picturesque barn that could have lured in a phone call. Don’t chance it! Put as many photos as you can online with your listing. When people go to buy farms and ranches there are also emotions involved and if you can stir those up with your vivid photos you’ll be that much closer to selling your land.
#2: Descriptions – Tell me about the land for sale! No details should be left untold. It’s the same with photos meaning that what if someone is looking for land with mineral rights and you don’t even mention 100% of minerals are included? “Nice land” doesn’t provide a very exciting look into what the property includes and looks like. “Mountainous country with live creeks, views to kill for, and soils any plant would love” sparks a little more interest. Another good point with descriptions is that when it’s online search engines are going to pick it up so the more description you have, the more chances you have of someone finding your property in search engines.
There is no better application of the Internet in the real estate market than rural property. Finding a home in your city 10 minutes away is nice to do on the Internet, but when you’re looking for a farm or ranch for sale 100 to 500 miles from your home it’s much more critical to be able to pull up these properties in your office or home, find that perfect one – then go take a look.
Good luck with your land for sale.
Allen Shannon is Founder of LandsofAmerica.com which is an online marketing service for farms, ranches, and waterfront properties for sale all over the country. More information about the land for sale they market can be found by going to http://www.landsofamerica.com.
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